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| Some Marketing & Internet Gurus Make It Sound Like Money Will Rain Down From The Sky. |
Millions have tried, millions are trying right now and millions will continue to try in the years ahead. There is so much misinformation out there regarding making money online, that you can easily be forgiven for thinking that there are many thousands of millionaires enjoying unbridled success from doing it.
The real truth of course is that the vast majority are failing. As with most speculative opportunities in a capitalist system, many must fail in order for a few to succeed. Most who dive into this shark infested pool of opportunity with hopes of earning a healthy living from home dream's are usually shattered before they have even begun. There is no single reason for this. It's usually boils down to a combination of a few factors, and I intend to look at some of the reasons for the now infamous quote, "95% of internet marketers fail in their online business". Some of the things I list below without a doubt, will be contested by many people (including myself) but the harsh facts are that making money online, while entirely possible, is not the cakewalk that a lot of people will try to make you believe that it is. I include myself as a doubter because I do sometimes challenge my own beliefs to try to determine exactly what the truth is. This is good because the internet is not static. It is a dynamic world of information which providers constantly change to stay ahead of each other. You'll always hear: A better way, a better system, boost your income, etc...
Let's start by debunking some of the nonsense right away. Hopefully, this will save a lot of people a lot of time and frustration in the process. Additionally you might just learn what it really takes to become successful at making money online. For the record, "successful" is not $200 once in six months because you will starve to death trying to live off of that. Successful is more like $200 a week and rising, as you add to, compliment, optimize, and expand your internet marketing platform (eventually consisting of dozens if not hundreds of campaigns). The latter is more like real money that you can pay real bills with and in the long run, if all goes well, possibly quit punching Corporate America's slave clock (quit your job). It can take anywhere from a few days to a couple years to reach that level depending on what resources you have available to you. Someone with a subscriber/follower/ or customer list with and a good reputation can actually make money in hours instead of days or weeks.
1) Affiliate Marketing - so much rubbish is touted by so many so called "Gurus" out there who have never made "not one" affiliate sale in their lives, it is ridiculous. The affiliate marketing model is indeed a powerful one and has made a number of people very wealthy. However, you are very unlikely to succeed with affiliate marketing without going through an arduous and sometimes lengthy learning process. Note: Very possible but not very easy, the learning curve is steep.
A huge swathe of articles you read about affiliate marketing are no more than rehashed Private Label Rights (PLR) articles being used by lame hopefuls who are incapable of writing anything original on a subject that they are hoping to convince you they know all about. You can spot these peddlers of fifth hand information easily enough - look at the sites they link to, check their traffic rankings. Ninety Nine times out of a hundred you will find a cookie cutter website just like thousands of others or a direct link to an affiliate program that they foolishly believe you will sign up for having read their blindingly convincing pitch one time.
Are these the people to look to for advice? Think before you answer....... It's actually a "No Brainer"
2) Freebie Seekers and Freeloaders - this encompasses so many people it's laughable. They talk about their "business" and seriously expect others to follow their blind lead. The term "business", at least to my mind, indicates some sort of investment on behalf of the owner of that business - both in terms of time and money. Those most guilty of this faux pas are usually those who sign up to a free program, usually in the network marketing or MLM arena, and use every useless and pointless form of promotion as long as it's free.
Much is said regarding failure rates in MLM schemes being so high, but one of the biggest is the freebie mentality. Don't get sucked into believing you will ever make money online this way. The freeloaders are kidding themselves, but don't let them kid you. The programs they sign up to for free often offer a paid upgrade and they live in hope (if they ever manage to recruit a single person of course) that they will grow fat on the subscriptions of others. Naturally this rarely happens, simply because they advertise to other freeloaders who have no intention of spending any money on their "business" either, and so the vicious circle continues.
If you don't believe me, visit any free traffic exchange and look at some of the webpages circulating there. These people are dreamers - they will never make money online until they accept "the fact" that they are eventually going to have to spend money to make money. Let's get real here - when you're looking for potions or energy drinks or some other latest greatest product that is no more than a copy of an already well established brand, is the first place you think to look going to be a free classified site on the internet? Maybe you'd head for the closest traffic exchange? Think - you don't have to do it (think) for more than a couple seconds to understand why these things don't work!
Please understand what you have read here and try to put it in perspective. There are a lot of "FREE" services out there, auto-responder service for example, that will assist you tremendously in setting up a campaign that may bring substantial earnings. However, there is no "FREE PROGRAM" that includes all of the things that you will need to be up and running in a full fledged business that will bring you substantial earnings with just a few clicks of the mouse ... And it is foolish for you to think that such a thing exists.
3) Throwing up a blog on a free platform and filling it up with Adsense or other PPC ads is unlikely to deliver much success. This applies whether we are talking one blog or fifty blogs. Adsense is great, but it's also a numbers game - you need big numbers in terms of pages and visitors to make big returns. By big, I mean big - tens of thousands of pages receiving tens of thousands of visitors and you will probably start making a nice income. Throwing up fifty, a hundred or more useless blogs or splogs won't work even if some people tell you that all you need are a couple of Adsense clicks a day on each one and you'll be raking in the money. Great theory, but you won't get the traffic to even generate those occasional clicks in the first place. Throwing up such poor quality free pages will achieve nothing - in fact, you're more likely to get banned from Blogger and Adsense to boot if you're not careful. Oh, and don't think you'll be smart and use auto surf sites to rack up huge numbers of impressions - using any kind of traffic exchange in conjunction with Adsense will get you banned very quickly.
Our freebie seekers of course will tell you otherwise, expecting you to believe that their PR0 blog with no comments is really generating a thosand dollars for them every month, and that all you need to do is visit this or that site, where you can learn to do exactly the same. You will naturally be directed to a page through an affiliate link - Clickbank or similar - to purchase an ebook that the freebie seeker has naturally never laid eyes on, let alone read.
4) Making millions with PPC advertising. This is a no brainer - all you have to do is pick some keywords, write a snappy ad, link to an affiliate program and gve your credit card details to Google, Yahoo, MSN or whoever. You will wake up rich beyond your wildest dreams.
OK, maybe too heavy on the sarcasm, but it's really not that easy. Ask anyone who has rushed blindly into PPC and lost their shirt in the process, paying for a truckload of clicks but generating nary a sale. I have a little more sympathy for these types than the freeloaders; after all, they have accepted that they need to spend money to make money, but unless you do your homework, it's likely to prove costly. Even if you do your research beforehand, there are no guarantees that PPC campaigns will work for your business. Having said all that, PPC can be a very profitable tool, just don't believe overly hyped claims from the totally inexperienced.
5) Start a blog and you will soon be collecting checks on a regular basis. Don't believe this one either. There is a lot to be said for blogs as a marketing tool, don't get me wrong. Blogs can and do increase your exposure tremendously, but apart from an elite few, blogs are usually not their direct revenue generators. A blog is a tool, and used wisely it will help an online business to grow, but it's unlikely to pay the bills all by itself.
6) Article marketing - another area where a lot of ill informed and overly hyped prose is written. As a long term strategy, carried out correctly, article marketing can be hugely beneficial to a business of any kind, but it takes time to see results and there is a learning curve to go through.
I actually saw someone advocating the tactic of blanket bombing article directories with PLR articles and slapping affiliate links into the resource box. This was in an article submitted to one of my directories. They even went as far as to claim that this would guarantee a huge number of hits and sales. This is just one piece of foolish nonsense from a clueless fool, who, no doubt is wondering why article marketing is so useless, while trying to tell others how rich it will make them. It is a fact that most article directories do not permit linking directly to affiliate programs in the resource box! It follows that this is hardly the way to proceed. There are ways that this can be used productively however, that is another subject.
7) Work from home opportunities have become a breeding ground for scams and hucksters the world over. Global oppportunities for peddlers of schemes and tricks to make themselves rich have never been more plentiful. One of the tricks that they use is to get you baited at little or no cost ... After you've made an initial investment, then you're told how many more hundreds you'll need to invest in order to reveal all of the secrets or acquire all of the tools needed.
There are literally hundreds of so called "opportunities" circulating at this very moment that are borderline illegal and when they disappear there will no doubt be plenty more to replace them.
Promises of overnight riches rarely hold much water if you examine them even superficially. Just because you see a video of someone opening envelopes full of cash does not make it so. One "gifting" program of this nature has obviously sucked in a fair number of gullible souls who really believe that people will be queuing up to send them three thousand dollars just because they show them a poor quality video on a traffic exchange.
Have you ever managed to sell a product online for three thousand dollars or more? I'm guessing the answer in most cases is - probably not. If you fall for this kind of scam, you probably deserve to get took - after all, how difficult is it for someone to get three thousand in cash (there are plenty of ways), go to FedEx, mail it to themselves and then film it's arrival and subsequent opening on a webcam. If that's all the proof it takes to convince you, you have some painful lessons to learn.
Whenever you read outlandish claims offering boatloads of money and retirement before you've even started working, in conjunction with proclamations that you don't have to sell anything, don't have to advertise, don't have to do anything at all really, other than sit back and watch the money roll in.....and you find yourself believing it - my advice is to seek professional help ... LOL.
8) Making money with sites that pay you to read ads, emails, visit sites, sign up for free offers etc etc etc I'm not saying that none of them work but in terms of time expended set against financial reward, they are usually a dismal prospect. Would you go and do a 60 hour a week job for $20 a month? That is a realistic payout for most of these read ads, do surveys,surf web type of offers.
9) Multi Level Marketing (Both Online And Offline) - Multi Level Marketing (MLM) does work however, the insiders, won't or can't, tell you the entire story or the whole truth. If they told you the truth the MLM paradigm would fail. The only way MLM works is if you are at the top of the food chain (big time investment or by questionable means).
In the real world: Remember those letters you'd get in the mail saying, "Send out 200 letters with $5 cash to those on this list (usually 5 or 6 participants for useless info) and you get more and more $$$ as your name goes up the list? Theory being: When you get to the top thousands of letters will be sent out with you at the top. Then the letter goes on to give you a breakdown of the "possible returns"? Forget it, you will do nothing more than lose $30 plus what ever you spent on postage because the response, if any, will not cover your expenses at this level?" And besides, in some states it's illegal to send out such letters. The winners are the ones already at the top. They send out thousands of these letters, being careful to avoid states that do not permit it. Additionally most of those at the top cheat, they actually occupy all of the positions. You're sending cash, so they can use any names they choose and use a few mail forwarding services in other states.
In the cyber world: The principle is similar. Slick automated capture pages are used to get your email address. Once huge lists are established the fun (for them) begins. There's a blogging system out there in the cyber world (not gonna name it because I don't trust the system) that say's, "Blog on our huge system of like minded folks, about anything you like, and you'll earn crazy money". HA! What a joke. There is no way that this could work indefinitely, especially if "no one" knows who the hell you are. The sole purpose of this system is to upsell you more expensive modules as you go up the chain to enrich their core members or members higher up the chain than you are. Some of these upsells cost thousands of dollars but the startup module is rather inexpensive. Your job is to sell the system that you bought and to upsell the modules to the system that you are being upsold and you'll get 100% every three sells. The fourth sell goes to your sponsor. The modules are merely sales and marketing videos that you can find freely on the web if you knew what to look for. In my opinion this is a Ponzi scheme with a twist (share a little more). The real winners are those giving webinars, system launches to huge mailing lists, and/or real world hotel events (winners circle observances) to hundreds at a time to lure you in. Some of these folks at the top have nation wide tours visiting dozens of major cities. Again, this requires a major investment. What happens when the bubble bursts? No more money that's for sure, and possible legal ramifications too. Many major marketing mediums and websites (like Facebook) have already banned this system and its practices. You cannot make a blog, talk about "anything" and sit to wait for major dollars to start rolling in - point blank.
9) Multi Level Marketing (Both Online And Offline) - Multi Level Marketing (MLM) does work however, the insiders, won't or can't, tell you the entire story or the whole truth. If they told you the truth the MLM paradigm would fail. The only way MLM works is if you are at the top of the food chain (big time investment or by questionable means).
In the real world: Remember those letters you'd get in the mail saying, "Send out 200 letters with $5 cash to those on this list (usually 5 or 6 participants for useless info) and you get more and more $$$ as your name goes up the list? Theory being: When you get to the top thousands of letters will be sent out with you at the top. Then the letter goes on to give you a breakdown of the "possible returns"? Forget it, you will do nothing more than lose $30 plus what ever you spent on postage because the response, if any, will not cover your expenses at this level?" And besides, in some states it's illegal to send out such letters. The winners are the ones already at the top. They send out thousands of these letters, being careful to avoid states that do not permit it. Additionally most of those at the top cheat, they actually occupy all of the positions. You're sending cash, so they can use any names they choose and use a few mail forwarding services in other states.
In the cyber world: The principle is similar. Slick automated capture pages are used to get your email address. Once huge lists are established the fun (for them) begins. There's a blogging system out there in the cyber world (not gonna name it because I don't trust the system) that say's, "Blog on our huge system of like minded folks, about anything you like, and you'll earn crazy money". HA! What a joke. There is no way that this could work indefinitely, especially if "no one" knows who the hell you are. The sole purpose of this system is to upsell you more expensive modules as you go up the chain to enrich their core members or members higher up the chain than you are. Some of these upsells cost thousands of dollars but the startup module is rather inexpensive. Your job is to sell the system that you bought and to upsell the modules to the system that you are being upsold and you'll get 100% every three sells. The fourth sell goes to your sponsor. The modules are merely sales and marketing videos that you can find freely on the web if you knew what to look for. In my opinion this is a Ponzi scheme with a twist (share a little more). The real winners are those giving webinars, system launches to huge mailing lists, and/or real world hotel events (winners circle observances) to hundreds at a time to lure you in. Some of these folks at the top have nation wide tours visiting dozens of major cities. Again, this requires a major investment. What happens when the bubble bursts? No more money that's for sure, and possible legal ramifications too. Many major marketing mediums and websites (like Facebook) have already banned this system and its practices. You cannot make a blog, talk about "anything" and sit to wait for major dollars to start rolling in - point blank.
These are just nine of the countless things that you should not believe. Trust me there are hundreds more.
If you are serious about making money online, you are going to need a "good plan." One that has reasonable expectations and is based on established principles of internet business marketing and logic. You are going to have to spend money to get yourself set up to do business, no way around this. You will need a website of your own for starters (unless you intend to buy a hundred ebooks and courses telling you how to succeed without even this most basic of needs). This means hosting fees or a server. If you are starting from a position of very little technical knowledge, you will have to dedicate a lot of time to learning the ropes or you will have to pay for the services of others. With most things online, the sooner you bow to the inevitability of having to lay out a little cash as you go along, the sooner you will start to open up some real possibilities. Nothing wrong with spending as little as possible ... Everything wrong with expecting to not spend anything at all.
There are countless ways to make money online, there are many people who are living proof of this. I am living proof of this. It would literally take days to tell you all of the ways in which I've made or saved money using my computer. The wise thing to do is to not to get caught up in the rubbish of dreams of opulence, wealth and riches with little or no work involved.
I have not mentioned things like stock or currency trading simply because they are not scams. Trading online can be lucrative and you won't need a website of your own for this kind of venture but you will need capital, and you most certainly need to understand the risks involved, they are significant.
However that's all a subject for another day. As my momma said, free advice is often pretty much worth what you pay for it. Just be careful what you believe in your quest for online wealth and you'll avoid a lot of wasted time and disappointments.
There "is" plenty of free information on the internet and there are also plenty of free tools and software and services that may help you but, you are starting a "real" business and that means you will need some capital to get off the ground. If you think otherwise and persist in looking for the elusive, no cost magic bullet, you are destined to fail and I don't care what any rehashed nonsense some self help guru or eBook tells you about irrefutable laws of nature or anything else. You need to do a lot more than just dream about online success ... If you wish to achieve it ... It will take a lot of work and some money to do it
A closing thought - money may very well make the world go round ... But if nobody spends any, nobody receives any. If you can find me something that dispels that fact, tell me where to sign up.
